SEO and UXO Guide

Contents

This SEO and UXO guide is aimed at providing business value. That is, it's aiming to get the best optimisation for a reasonable cost in time and money.

• Who is this guide for?
• The search engine perspective
• What languages are you speaking?
• Geo-location - where are you exactly?
• Titles, meta descriptions and meta keywords
• Web page structure
• Text content
• Images and multimedia
• Links
• Securing your website with SSL
• Maintenance and the big ball of mud
• Dubious SEO and UXO practices
• FAQs
• Wrapping up

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