The Driverplan website has to get across a concept that is not widely understood, namely that of insurance cover for loss of a driving licence through totting-up of penalty points, disqualification from driving, injury, being stranded or the insured's car being damaged or stolen. A carousel motif was adopted, but one that's doesn't move - each time the home page is visited a random page from the five available is selected.

Although people go to the web for information, they rarely read, so we made this version easy to scan.

DriverPlan motoring continuity insurance

www.driverplan.co.uk